Hello, I'm Shelby.

I am the brand director at Otepa Design. I've worked in the creative space for over fifteen years, working in fashion apparel, well-established start-ups, and marketing across all industries. I work with Otepa clients to discover their brand voice and make their design dreams come true. 

I live on the Oregon Coast with my rescue pup, Otto. I enjoy the local creative community and spending time on the beach.

I'm the founder and design director of Otepa Design, a freelance branding and design agency based in Portland, OR. I've worked in the design industry for nearly a decade, working with and in-house with startups in various industries and capacities. Otepa works with clients to bring their stories to life, specializing in visual brand design, design support, strategy, illustration, design systems, and UI/UX design.

We help build and shape your visual brand identity to increase recognition and appeal to your target audience. Love the way your brand looks.

We help build and shape your visual brand identity to increase recognition and appeal to your target audience. Love the way your brand looks.

We bring your ideas to life through custom illustrations and graphics to add a creative touch to your visual brand. 

Our team provides professional design services to elevate and support your brand efforts and business growth.

We work with you to develop and execute a tailored strategy to achieve your goals in brand, marketing, and UI/UX efforts.


We craft visually appealing, user-friendly websites that effectively communicate and enhance your online presence. It's magic.

As a growing business, we knew the importance of a strong and cohesive brand identity to make our mark in the industry. We were very lucky we came across Otepa Design Studio, whose expertise in brand design and graphics surpassed all our expectations.

From the very beginning, David and Shelby creativity showed through. Their ability to capture our brand's mission and translate it into visually striking designs was truly remarkable. Throughout the process, they kept us engaged and informed with weekly update calls, ensuring that we were always in the loop and able to provide feedback as needed.

As an educator at Adventureland Child Care, I am absolutely thrilled with the services provided by Otepa Design Studio. Their attention to detail and creativity in designing our learning spaces has transformed our center into a captivating and inspiring environment. The team at Otepa Design Studio truly understands the needs and interests of children, creating engaging and functional website that promotes exploration, imagination, and learning. The quality of their work is exceptional, and their professionalism and collaborative approach made the entire process a breeze. I highly recommend Otepa Design Studio to any child care center looking to create a truly amazing website.

As a massage therapist, I couldn't be happier with the exceptional services provided by Otepa Design Studio for my website. Their expertise in design and user experience truly shines through in the stunning and user-friendly website they created for my massage therapy practice. The team at Otepa Design Studio took the time to understand my brand and vision, and they beautifully translated that into a visually appealing and functional website. From the seamless navigation to the captivating imagery, they have elevated my online presence and helped attract new clients. I am incredibly impressed with their professionalism, creativity, and attention to detail. I highly recommend Otepa Design Studio to any massage therapist or wellness professional looking for a top-notch website design.