Revolutionizing Online Presence: A Design Agency Website

This case study examines the transformation of a Circal Group's website. Faced with outdated visuals and limited functionality, the agency sought to revamp its online presence to better showcase its creative prowess and attract new clients. Through a strategic blend of modern design elements, intuitive user interfaces, and seamless navigation, the agency's new website not only captivated visitors with its aesthetic appeal but also enhanced user experience.

The result was a significant boost in web traffic, client engagement, and ultimately, business growth. This case study delves into the design decisions, technical solutions, and measurable outcomes that underscore the successful revitalization of the Design Agency's digital platform.

After meeting with the Creative Director at Circal Group, we knew the type of brand we were working with simple and dark and let the photograph pieces do the talking. We started in Adobe XD, and laid out pieces of a conversation. The assets they sent did the heavy lifting for us. We needed to use their images to make sense with a cohesive color palette.


The wireframe was a walk in the park, next we needed to prioritize design style and create a case study around it. All while yielding the right amount of image-to-text balance.


For this client, we advised them to move out of the realm of paid fonts and go with Adobe fonts, since it offers a large typography library.

When we started to ideate and develop the Circal Group, we wanted to create a website that was both versatile and responsive. We did just that, a green machine!



Aside from the type, the overall dark tone needed another version where it highlighted lighter green shades.



The updated brand color palette retains the primary “forest” green used in the previous identity, it was a fitting solution and would create a through-line of recognition for existing users. As a bonus, the logo touches on these current tones of green.

The work we created for Circal Group was a smooth experience. We created a versatile and responsive e-commerce packaging design website to be proud of. A designer working with another designer is a fun way to experiment, stretch our skills, and test possible web designs.