Building Success Online: JFM Digital Blueprint

JFM, found in the heart of Orange County, has become a staple in the community for decades. Below you'll find the story of the project creation, early mockups up to the finished website.

In a compelling case study, an architectural firm embarked on a transformative journey to revamp its online presence and branding strategy. Faced with an outdated website and a need for reinvigorated branding to reflect their innovative designs, the firm partnered with a creative agency. The result was a stunning new website that seamlessly blended aesthetics with functionality, providing an immersive experience for visitors.

The rebranding effort captured the essence of the firm's architectural prowess, using sleek visuals and a cohesive color palette to convey a sense of modernity and sophistication. This case study serves as a testament to the power of strategic rebranding and the impact of a well-crafted online platform in the competitive world of architecture and design.

When we started the ideation process for JFM, we knew right away the house projects need to tie in together. So picking a complitary color was the next easest step in the process.

We most of their project centered in So-Cal, we though warm inviting colors could subtle blend to the amazing imagery. From there the color selected we blended across the site with small focuses of color as means telling the user where to click and place of exploration. After the goal is to keep the users journey simple like the rest of the design.

Finally, the last part of the site design came down to one of the most important parts of any website design: the imagery and section layout. We decided to focus first on the indiviual project design, and plan to come out with a simlar to handle new projects and how the website could be expanded in the future.

The work that we created for JFM was a dream project. We created a versatile and responsive site that will stand the test of time; using the approach of clean and minimal design. We're excited to see new endeavors of JFM Residential Design.