From Red to Green: 
Transforming 
Financial Fortunes

Navigating the financial landscape with Encompass Expert has never been this thrilling – it's like a rollercoaster ride through the stock market, but with a seatbelt of confidence! So, fasten your seatbelts, because the future of finance is here with Encompass Expert.

As the financial landscape evolves, so must the identity and digital footprint. With a commitment to excellence, Encompass Expert embarked on a strategic rebranding initiative with us!

Our journey began with a comprehensive analysis of the existing brand, website, and digital assets. We recognized the importance of aligning the visual identity with the professionalism and trustworthiness that Encompass Expert clients expect. Our goal was not merely cosmetic; it was to convey the expertise, reliability, and commitment to financial success through every interaction.

With the Encompass Expert brand, we wanted it to be both masculine and feminine, focusing on the color palette to create just that. The logo, colors, and typography were all carefully chosen to resonate with both current and prospective clients.

The brand's tone across the page balances light and dark sections. While various sections of the page encourage the user to explore, using specific color techniques. Though the imagery for the site is complete stock, we were mindful of the tone and connecting the content to the image. However, if the client had bought into a photo shoot, images could easily be replaced to give the site a personal touch.


Aside from the color palette and imagery, we were happy to add an illustration that adds another level of customization to their site.


Finally, the last part of the site came down to some magic work: a simple touch of animations and a large impact logo in the background. Finance can be fun!

The work we created for Circal Group was a smooth experience. We created a versatile and responsive e-commerce packaging design website to be proud of. A designer working with another designer is a fun way to experiment, stretch our skills, and test possible web designs.