UkkoCam: 
An Amazon Journey

In 2022, we partnered with the lovely people at UkkoCam to build EVERYTHING: the logo, branding guide, product packaging, Amazon gallery listing, and more.

The project spanned a couple of months, developing a lasting friendship that continues with new products and projects. Below you'll learn more about our partnership and how we created their brand system.

We crafted the brand by creating a logo that could fit the client's tone of a German engineer, a simple design mixed with one-tone colors.

For UkkoCam, the imagery focused on the eye, since the product is known to add a protective film to the backup camera on the vehicle. During our logo exploration, we learned the words "opti cam" were being used by another company. Moving forward, we felt if we kept the words simple and similar to the letter count, it would allow for an easy replacement.

After logo creation was the brand color/brand guide. From the first onboard conversation, they were set on the color blue. A blue hue that was a call back to 1950s-1960s of modernism and automobiles.

Once the color palette was confirmed, next was the packaging design. Sidenote: the brand colors could be used in tandem with their website and the Amazon seller account.

With the packing design, we wanted to keep it simple with the appearance of the logo focusing on the brand. On the inside of the packaging, a two-sided card was included that focused on an upsell opportunity, while sharing instructions for the product (a simple three-step process on how to apply the protective lens).

The cross-sell of the product included an extra lens protection for either a friend or spouse to take advantage of this great product.

We have continued this partnership, including a new application similar to the Ring doorbell camera.

We have been fortunate to work with the awesome people at UkkoCam brand. For us, working with UkkoCam was more than just another client but an amazing experience. With an incredible product that aims to create a level of safety on the road, we believe it's important to our brand culture.